If you can persuade a cat ... you can persuade anyone. This is the essential guide to getting your way.
Jay Heinrichs, award-winning author of Thank You for Arguing and advisor to the Pentagon, NASA and Fortune 500 companies, distils a lif
THE NEW YORK TIMES BESTSELLERYour ultimate guide to the art of winning arguments, in a brand new editionEveryone is always trying to persuade us of something: politicians, advertising, the media, and most definitely our families. Thank You
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