Tett Gillian

W czasach, gdy świat biznesu zdominowany jest przez technologię i analizę danych, Gillian Tett wzywa do zmiany sposobu myślenia - na antropologiczny (skupiony na człowieku). Po co? Aby lepiej odczytywać zachowania klientów, rynków i organiz

Absolutely brilliant.' Daniel Kahneman, author of Thinking, Fast and Slow Meet the business anthropologists seeking to explain how we buy, sell, work and think. From supermarkets to factories, trading floors to tech firms, their methods a

For over a century, anthropologists have immersed themselves in unfamiliar cultures, uncovering the hidden rituals that govern how people act. Now, a new generation of anthropologists are using these methods in a different context - to illu