LID Publishing

Strategy is a plan of action designed to achieve a long-term or overall aim, and there are many areas in business where a decent strategy will be of value. Strategy is not complex, but it can be hard, because of the pain of having to make c

Public relations has always influenced opinion and behavior. It educates, motivates and inspires. This is the communications discipline companies and brands turn to for building and rebuilding reputation and trust. The Smart PR Book is a c

This book will help you develop your emotional intelligence so you can become a highly skilled negotiator in all areas of your life – whether you’re negotiating with customers, colleagues, family or friends. It will equip you with the tools

Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not the case. This book combines elements of ec

Sales is for everyone and everyone has in themselves the innate ability to sell. This is contrary to popular belief that you need years and years of training and experience to be good in sales –you don’t. Through a synergy of practical insi

Successful modern businesses need to harness a broad spectrum of skills and people. At the heart of this book is the ingenious ACES System® – a diagnostic tool that enables you to assess your personal strengths and identify self-improvement

Emotional Intelligence Book