The Little Guide to Louis Vuitton

For over 150 years, Louis Vuitton’s monographed bags have been associated with style and luxury. Born in 1821, he had left home at 13 to seek his fortune in Paris where he became an apprentice box-maker which eventually led him to introductions at the French Royal Court. With royal endorsement, Louis opened of his first workshop in 1854 where his skills and innovations established his brand as one of Europe’s most popular. Passing his passion for crafting beautiful luggage onto his son, Georges, and later his grandson Gaston-Louis, they ensured the company continued to grow, surviving two world wars, to become the luxury brand it’s renowned for. Louis Vuitton stores opened in cities throughout the world and expanded into other high-end brands. The merger in 1987 with Möet Hennessy created the megabrand LVMH, and in 1997 the appointment of Marc Jacobs launched Louis Vuitton into the world of fashion.