The Apple Revolution
Autor:
Dormehl Luke
Wydawca:
Ebury Press
wysyłka: niedostępny
ISBN:
9780753540633
EAN:
9780753540633
oprawa:
Miękka
podtytuł:
Steve Jobs, the Counterculture and How the Crazy Ones Took Over the World
format:
13.0x20.0cm
język:
angielski
liczba stron:
532
rok wydania:
2013
(0) Sprawdź recenzje
19% rabatu
29,76 zł
Cena detaliczna:
36,90 zł
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Najniższa cena z ostatnich 30 dni: 29,76 zł
Opis produktu
On 26 May, 2010 Apple Inc. passed Microsoft in valuation as the world's largest technology company. Its consumer electronic products - ranging from computers to mobile phones to portable media devices, not to mention its iTunes, iBook and App Store - have influenced nearly every facet of our lives, and it shows no sign of slowing down. But how did Apple - a company set up in the back room of a house by two friends, and one that always marketed itself as the underdog - become the marketplace leader (and the world's second largest company overall), and is it a good thing to have one company hold so much power? In The Apple Revolution Luke Dormehl shares the inside story of how Apple Inc. came to be; from the formation of the company's philosophies and user-friendly ethos, to the "iPod moment" and global domination, leaving you with a deep understanding of how it was created, why it has flourished, and where it might be going next.
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