Out of the Box

Packaging is an essential aspect of retailing any manufactured products. Point-of-Purchase (POP) packaging has traditionally served to showcase merchandise securely and inexpensively, but today, it also needs to beinnovative and adaptable. This book contains hundreds of easy-to-use templates that can help you achieve this with attractive and structurally sound POP packaging designs. Because well designed packaging always strikes a balance between logistics and cost.Out-of-Box Ready-to-use POP Packaging will be an invaluable sourcebook for everyone who needs practical designs and ideas for the taking.