New Female Tribes
Autor:
Pashley Rachel
Wydawca:
Virgin Books
wysyłka: niedostępny
ISBN:
9780753553008
EAN:
9780753553008
oprawa:
Twarda
format:
16.0x24.0cm
język:
angielski
liczba stron:
272
rok wydania:
2018
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81,09 zł
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100,80 zł
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Opis produktu
How do you see women? And how do they see themselves?
In her role as Head Strategist at the world famous advertising agency J. Walter Thompson, author Rachel Pashley decided to find out. In a global survey orchestrated over five years, over 8,000 women responded, aged seventeen to seventy across 19 countries. The results make fascinating reading.
Working with the results, Pashley defines four key 'female tribes: Alphas (focusing on achievement and career); Hedonists (focused on pleasure and self-development); Traditionalists (women whose chief focus is home and children); Altruists (women who focus on community and environment).
She also asked about women's values and measures of success. Interestingly, those with more assertive values came from India and Saudi Arabia, while measures of success the world over did not necessarily include marriage or children.
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